Selves in your story - even if your life experience has been very different to theirs. If you allow yourself to be vulnerable and authentic the audience will be able to locate them Punchy facts and figures that illustrate your argument are great - but if you add in a personal story, that becomes a dynamite mix.īe Personal! What might surprise you is that the more personal the story, the more universal it becomes. It proved to me that people switch off when they hear too much information, data or statistics. The 10-minute speech I delivered at my Gala Finale was directly from my Book of Life - and I won the People's Choice award. Telling your story can even inspire others to take the first step on their path to becoming a public speaker!Īs a graduate of Ginger's Inspiring Speakers programme and advocate of the power of story, I practise what I preach. Telling your story - with all its challenges, mistakes, failures, pain, setbacks as well as its joys, successes and victories - says something about what it means to be human.And, despite what you may have been told in business, these days character trumps credentials.Your individual experience of the world is the most valuable asset you possess. One of the most powerful ways of inspiring others is by using the one tool you have that no one else has - your life story.Stories draw upon our universal need for connection in some fundamental sense we need stories.So if you want to connect with an audience through public speaking, then tell a story.īut why is it so important to tell YOUR story? I was amazed when I read that 70 per cent of what we learn is through stories - but it makes perfect sense. We are hard-wired for narrative - it’s how the human brain works, how we make sense of the world and our lives. ‹ View all articles 7th August 2014 Why is it so important to tell your story? Writing your Content Elevate: Purpose-driven leadership for turbulent times.
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